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MINIMUM REQUIREMENTS
QUALIFICATION: Matric Certificate, Qualification in Sales and Marketing not essential but preferred. Applicable Qualification in Hospitality and Tourism not essential but preferred.
EXPERIENCE:
Microsoft Office (Word, Excel, PowerPoint and Outlook)
Opera Experience Advantageous or any property management system
Experience in sales corporations to maximize revenue.
2-3 years’ experience in the same or similar position.
Develop and implement new sales initiatives, strategies and programs
5+ years’ MICE Sales experience
5+ years’ B2C sales experience
Competencies
COMMUNICATION: Interactive Communication
Listening/Probing
Comprehension
Client Focus
COGNITION/THINKING: Business Perspective
Analysis/Reasoning
Creative & Innovative Thinking
Continuous Learning
PERSONAL EFFECTIVENESS: Achievement Orientation
Self-Management
Continuous Learning
Stress Tolerance
INTERACTION WITH OTHERS: Relationship Building
Teamwork
Public appearance
3rd party sales organisations
DUTIES AND RESPONSIBILITIES
Product Knowledge
Superior product and property knowledge of all Properties is imperative
Policies and procedures
Sub Brands
Maintain knowledge of special rates / offers / promotions
Understanding of Profile Rates
Customer Relations
Maintain a high standard of customer service and excellent communication skills
Adopting a “can do” attitude with regards to customer enquiries
Understand our ideal customers and how they relate to our products
Promote and market products and services
Identify correct guest profile and ensure targeted effectively
Attract direct guests through online marketing and advertising
Tracking market reach and analytics
Analysis of local market trends and competitor activity
Build relationships and stratergise with key accounts to grow business mutually
Marketing
Market products by developing and implementing marketing and advertising campaigns
Database management
Ensure websites are regularly updated and managed including photos, descriptions, and promotions
Attend trade and travel shows of various market area for promoting hotels event business
Complete marketing plan for each product
Work with creative agency on all relevant designs and planning
Maintaining promotional materials
Traditional Marketing
Social Media
Weekly / Monthly Newsletters
Public Relations
To implements marketing and advertising campaigns by assembling and analyzing sales forecasts
Preparing marketing and advertising strategies, plans, and objectives
Planning and organizing promotional presentations
Updating calendars
Marketing of any events hosted at property
Prepares marketing reports by collecting, analyzing, and summarizing sales data
Promoting of Memberships and facilities on offer
Establish the annual events calendar for the hotel.
Respond to guests reviews according to protocol
Social Media custodian for the Brand
Conduct hotel site inspections from time to time
You will be expected to be present during key times for events/functions.
The duties as per the above should not be read in isolation but may change as the policies, procedures and operational requirements of the business evolves.
REVIEW CRITERIA:
Appearance
Product knowledge
General knowledge to complete duties
Communication to staff
Communication to Management
Monthly reports
Meeting deadlines
Sales & Marketing Manager
