MARKETING MANAGER – CAMPS BAY – WESTERN CAPE Full Time

MINIMUM REQUIREMENTS

QUALIFICATION:

• Matric Certificate, Diploma, or degree in Marketing or related field. Qualification in Sales not essential but preferred. Applicable Qualification in Hospitality and Tourism not essential but preferred.

EXPERIENCE:

• Microsoft Office (Word, Excel, PowerPoint, and Outlook)
• Opera Experience Advantageous or any property management system.
• Experience in sales corporations to maximize revenue advantageous.
• 2-3 years’ experience in the same or similar position.
• Develop and implement new marketing campaigns and strategies.
• 5+ years’ MICE Sales experience
• Minimum 10 years of marketing/brand development work experience in relevant rolesCOMPETENCIES

COMMUNICATION:

• Interactive Communication
• Listening/Probing
• Comprehension
• Client Focus

COGNITION/THINKING:

• Business Perspective
• Analysis/Reasoning
• Creative & Innovative Thinking
• Continuous Learning

PERSONAL EFFECTIVENESS:

• Achievement Orientation
• Self-Management
• Continuous Learning
• Stress Tolerance

INTERACTION WITH OTHERS:

• Relationship Building
• Teamwork
• Public appearance
• 3rd party sales organisations

DUTIES AND RESPONSIBILITIES

Product Knowledge
• Superior product and property knowledge is imperative
• Sub Brands
o Details/terms of sub-brands within the client Group portfolio
• Maintain knowledge of special rates / offers / promotions
• Understanding of Profile Rates

Customer Relations
• Maintain a high standard of customer service and excellent communication skills
• Adopting a “can do” attitude with regards to customer enquiries
• Understand our ideal customers and how they relate to our products
• Promote and market products and services
• Identify correct guest profile and ensure targeted effectively
• Attract direct guests through online marketing and advertising
• Tracking market reach and analytics
• Analysis of local market trends and competitor activity
• Build relationships and strategize with key accounts to grow business mutually

Marketing
• Market products by developing and implementing marketing and advertising campaigns
• Complete marketing plan for each product
• Database management
• Attend trade and travel shows of various market area for promoting hotels event business
• Work with inhouse production team, creative agency or freelancers on all relevant designs and planning
• Maintaining promotional materials
• Responsible for traditional marketing
• Ensure Social Media platforms are maintained and enhanced continiously
• Weekly / Monthly Newsletters to be sent out
• Public Relations responsibilities
• To implement marketing and advertising campaigns by assembling and analyzing sales forecasts
• Preparing marketing and advertising strategies, plans, and objectives
• Planning and organizing promotional presentations
• Updating marketing calendars
• Marketing of any events hosted at client property
• Prepares marketing reports by collecting, analyzing, and summarizing sales data
• Promoting of Memberships and facilities on offer

Digital Marketing
• SEM: Manage Google Ads, Analytics, Push Marketing and Sales Programs
• Content: Develop and maintain content across digital channels, including websites, social media, and email marketing
• Ensure quality content produced for the digital channels
• SEO: Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Web Development: Advise, collaborate and manage web development team
• Ensure all property and client websites are brand appropriate, well maintained, regularly updated and continually evaluated in order to ensure efficient navigation, online booking and optimal online marketing
• Ensure all property and client social media accounts (Instagram, Facebook, Linkedin, Twitter and Tiktok) are brand appropriate, well maintained, regularly updated and continually evaluated in order to ensure efficient navigation, online booking and optimal online marketing
• Ensure all posts, photos, text, stories, highlights, bios etc. align with company vision and image
• Influencer marketing
• Email Marketing: Build and send out mailers in CRM system projects
• Reporting and Analytics: Utilize Google DataStudio for performance reports
• Create and document the digital marketing processes (including SOPs, Templates, FAQs)

Content

• Ensure that story telling is correctly applied on all digital touch points managed and adherence to group branding
• Monitor the groups online reputation
• Ensure appropriate content developed and maintained for all digital channels
• Manage the contract photographer, inhouse graphic designer and other resources in order to ensure brand and campaign appropriate content is developed
• Structured storing of images in library
• Release forms for all third party content i.e. models & photographers
• Give clear brief on content for design of posters and advertisements for use in local, international, and digital press
• Ensure quality of the above according to brand principles

Hotels
• Establish and maintain the annual events calendar for the hotel.
• Oversee guest reviews according to protocol to ensure online reputation management
• Social Media custodian for the client Brand
• Conduct hotel site inspections from time to time for production companies
• You will be expected to be present during key times for events/functions.

Production
• Management of production team
• Quality of content: Digital and Print Media
o Menus
o Ads
o Posters/Flyers
o Vouchers
o Marketing collateral
o Signage
o Art work
o Brochures
o Dashboards
o Banners
o Printed collateral
• Quality of layout, Font, Copy Writing, Colours and Images according to Brand Guidelines

Management
• Monitor and manage the work priorities and performance of all marketing staff reporting to this position, including the production team
• Manage and build institutional knowledge by building structured content
• Responsible to structure library i.e. photos and documents
• Maintain all marketing material libraries
• HR management of Marketing & Production teams:
o Guiding, development, discipline, inspire, motivate

The duties as per the above should not be read in isolation but may change as the policies, procedures and operational requirements of the business evolves.

REVIEW CRITERIA:
• Appearance
• Product knowledge
• General knowledge to complete duties
• Communication to staff
• Communication to Management
• Monthly reports
• Meeting deadlines